Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

News Tank Football - Paris - Interview #322026 - Published on 17/04/24 at 10:20
©  D.R.
Pierre Guiramand - ©  D.R.

"We had already identified the Forum des Halles (Paris, 1st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the…

©  D.R.
Pierre Guiramand - ©  D.R.

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