China: public TV CCTV group extends exclusive broadcasting rights for FIFA Competitions (2018-2022)

The Chinese public television group CCTV has extended, for China, its exclusive broadcasting rights for FIFA competitions for the 2018-2022 period, indicated the international body on 01/11/2017. The agreement, which includes the 2018 World Cup in Russia, the 2022 World Cup in Qatar, "as well as all of its other major international competitions until 2022, including the FIFA Women’s World Cup 2019. With this agreement, CCTV has acquired all media rights, across all platforms and including live, delay and highlights rights," said FIFA.

"CCTV is the major state and public broadcaster in China, reaching 99% of the population throughout the country, and the partnership will help FIFA to reach the widest possible audience in China," added the international federation.

"China has an important role to play in FIFA’s global development strategy. Our close partnership with CCTV, reinforced by this new two-cycle deal, will make the FIFA World Cup even more accessible to the Chinese audience, increase further the popularity of the game in the country, and support the development of Chinese…