GAFA: American internet giants Google, Amazon, Facebook, Yahoo, and Snap move into sports rights

Amazon (e-commerce) was the first of the major American internet new technology groups to show its interest in sports rights -- outside US sports -- when it acquired broadcasting rights on radio and web platforms to the Bundesliga (2017-2021) on 09/06/2016. More recently, the social network Facebook has obtained new premium rights, through a...