LaLiga: launch of the new international campaign to promote the Spanish League

LaLiga presented the clip to introduce its new international campaign to promote the Spanish League, entitled "No es futbol, es LaLiga" ("It's not football. It's LaLiga"), on 13/11/2017.

"Our brand is now more global, more responsible and more modern. Our new campaign embodies this approach with its slogan 'It's not football. It's LaLiga.' The campaign is being launched in Spain but will also reach an international audience. As many as 182 countries will witness the launch via 90 broadcasters, the same companies that show our matches every week," said the Spanish Professional Football League.

"Through this campaign we will show the true extent of LaLiga's global reach and how we spread our brand values, beyond just the sporting competition. LaLiga is behind socially responsible initiatives that give hope to those who have lost almost everything (such as the refugee camps in Thessaloniki and Jordan), that make dreams come true (LaLiga Genuine), and that put a smile on the faces of our youngest fans (Future Fans), as well as teaching them the importance of respect and instilling in…