Think Football 2018: "It is more beneficial to try to find global partnerships" (F. Longuépée, PSG)
"Regional sponsorship is more of an opportunity than a real market approach, and it's for growth in a local market, but we've seen that it takes a lot of work to get the job done. We recognise that it takes a lot of time to create a partnership and ultimately, when you calculate the energy spent trying to find regional deals, the amount of time...