Sponsorship: AB InBev promotes compensation based on sports performance and fan engagement

"Those are legacy (sponsorship) models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution," said Joao Chueiri, vice-president of consumer connections at Anheuser-Busch InBev, to the American business magazine Forbes on 02/04/2018.

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