LaLiga: the Spanish league to manage the accounts of 12 clubs on the Chinese social network Weibo

"For the first time, LaLiga will generate content and directly manage the Sina Weibo accounts of twelve clubs. It will also provide content strategy and community management to all clubs seeking to broaden their presence in the Asian market," said the Spanish league, on 19/02/2019.

This service has been offered free of charge by LaLiga to all...