2019 Women's World Cup: €33.4m in gross advertising revenue for the French TF1 group (Kantar)
The 25 matches of the 2019 FIFA Women's World Cup broadcast by the French private TV group TF1 (nine on TF1 and 16 on the TMC channel, both free-to-air) generated €33.4m in gross advertising revenue (before discounts and commissions), according to the marketing and communication consultancy Kantar Media on 11/07/2019.
The TF1 group had...