Women's World Cup: "A huge uplift in brand interest but more to be done" (J. Fenn, H+K Strategies)

"Most brands focused on an emotive statement of intent at the start of the tournament, but then did much less of impact as the tournament went on. It was unquestionably a huge uplift in brand interest from previous major women's tournaments, but there is still much more to be done for some brands," said James Fenn, senior content and publishing...