France: "Mediapro is urgently building, convincing and negotiating" (A. Simon, In&Out Stories)

"The analysis on the new brand (Mediapro will not be the name of the channel), its narrative and the positioning of the offer could have been carried out much earlier, especially in a climate of fan skepticism. Mediapro will now find itself in the simultaneous urgency of building, convincing, and negotiating, and also to counter the...