France: "Mediapro is urgently building, convincing and negotiating" (A. Simon, In&Out Stories)

"The analysis on the new brand (Mediapro will not be the name of the channel), its narrative and the positioning of the offer could have been carried out much earlier, especially in a climate of fan skepticism. Mediapro will now find itself in the simultaneous urgency of building, convincing, and negotiating, and also to counter the communication assaults of a Canal+ in full 'ascension' mode," stated Arnaud Simon, managing director of In&Out Stories, a consultancy for national and international sports organizations, on his Linkedin account on 15/12/2019.

Mediapro "started the game badly" according to Arnaud Simon for five reasons:
- "the missed chance at the Champions League,
- a business model built on an old model,
- a demand market rather than a supply market,
- the big winner of Ligue 1 TV rights is Free (telecom, internet rights package),
- miscommunication."

Please find below Arnaud Simon's full opinion, as well as a response to it from Grégory Bolle, former global head of partnerships and marketing at LaLiga.

• "So far I have always believed in a hidden agenda from the…