"Merchandising represents 5-10% of Paris SG turnover" (Frederic Longuépée)

"Merchandising is a business issue; it represents 5-10% of Paris SG [Ligue 1] turnover. But it is also a way to convey brand values, and to allow fans to own a piece of Paris Saint-Germain," said Frédéric Longuépée, deputy director general in charge of commercial activities for the club, at the presentation of the club's merchandising strategy at Colette, a luxury concept store on Rue Saint-Honoré in Paris, on 29/04/2014.

Merchandising sales increased 68.6% from 2011-12 (€14.6m) to 2012-13 (€24.6m). "Merchandising is also a vehicle for internationalisation. Paris is very strong abroad and there is a demand to express whatever it is in Rio, in Indonesia, in the Middle East, through Paris SG products and what they represent" said Longuépée.

"We went from 300,000 products sold through our own networks in 2011 to more than 1.2m in 2014. We want to cover categories of products that are compatible with the DNA of the Paris SG brand. We try not remain in the football straitjacket; we'll be reaching an increasingly wide audience. We hope to put forward three broad categories: achievement…