"Merchandising represents 5-10% of Paris SG turnover" (Frederic Longuépée)

"Merchandising is a business issue; it represents 5-10% of Paris SG [Ligue 1] turnover. But it is also a way to convey brand values, and to allow fans to own a piece of Paris Saint-Germain," said Frédéric Longuépée, deputy director general in charge of commercial activities for the club, at the presentation of the club's merchandising strategy...