Valencia CF: partnership with ImagineAR to provide fans with augmented reality content

Valencia CF (LaLiga Santander) has signed a two-season partnership (2020-2022) with ImagineAR, an American agency specialised in augmented reality, and has consequently become "the first LaLiga team to incorporate Augmented Reality for fan activation and engagement," announced the Spanish club on 30/09/2020.

As part of this partnership, ImagineAR will provide Valencia CF with technical capabilities to integrate Augmented Reality content directly into the club's official application. The Valencian club is the first non-American sports club to sign a partnership with the agency.

"With this unique season being played so far behind closed doors and without our fans, ImagineAR will allow us to keep a strong personal connection with them, thanks to their amazing mobile augmented reality. The resulting immersive experiences will create fun, energy and excitement that can be shared with other fans on all social media platforms," said Anil Murthy, president of Valencia CF.

• Valencia CF Activity: Spanish professional football club Main Partners: • TM Grupo Inmobiliario/TM Real Estate…