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Exclusivee-Think Sport: Jean-Michel Aulas (O. Lyonnais), ambassador of the 5th edition from 26-29/01/2021

News Tank Football - Paris - News #204377 - Published on 07/01/21 at 12:35
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©  Séb Lascoux
Jean-Michel Aulas, president of OL Groupe, at Think 2018 - ©  Séb Lascoux

Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1 Uber Eats), will be the ambassador of e-Think Sport 2021, the fifth edition of the annual event organised by News Tank, which will be held this year via video-conference over four consecutive mornings, from Tuesday 26/01 to Friday 29/01/2021.

"It is a great honour for me to be the ambassador of e-Think Sport 2021. The honour is all the greater since Gérard Houllier was the sponsor of the first edition. I will therefore spare a special thought for our friend Gérard throughout the event," announced Jean-Michel Aulas, who will effectively succeed the former coach of Olympique Lyonnais (2005-2007) and Liverpool FC before that (1998 to 2004), who passed away on 14/12/2020.

Gérard Houllier had been kind enough to be the ambassador of the first two editions of Think Football in 2017 and 2018, before giving up his place to Laura Georges (French professional football player) in 2019, then to Youri Djorkaeff (former French professional football player) in 2020.

"Over the years, News Tank has established itself as a valuable daily monitor. In a world where one rumour follows another, News Tank's work as a reference is a lifesaver. e-Think Sport 2021 will be an opportunity to confront ideas and opinions in a world that is in the throes of crisis. I am confident that through all our exchanges, new models of resilience will emerge," said Jean-Michel Aulas, who will open the proceedings at e-Think Sport from 09:00 CET on Tuesday 26/01/2021.

With less than three weeks to go before an event that promises to be rich in debates and inspiration, the News Tank Football and News Tank Sport teams are mobilising their energy to offer an exceptional opportunity through discussions bringing together both French and international experts and workshops exploring cutting-edge topics.

Debate, share, inspire... e-Think Sport is the best way to gain an understanding of the challenges of the sport of tomorrow.


eThink Sport: the complete programme of the 4 mornings of discussions, from Tuesday 26 to Friday 29/01/2021

Tuesday 26/01/2021 - Morning 1 "CLUBS"

At the heart of the football business model, clubs are now developing beyond their basic activity via new sporting sections, new digital avenues, but also through an increasingly marked social and environmental commitment (all times in CET French Tennis Federation ).

  • "Think Big" session from 09:30 to 10:10
    • The strategy of major multi-sport clubs and esports franchises (in English)
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:15 to 10:55
    • Club foundations: What roles and objectives and actions related to Covid-19? (in English)
    • For more info and to register to attend, click here
  • "Think New" session from 11:25 to 12:25
    • The reaction of clubs during national lockdowns to accelerate digital transformation (in French)
    • For more info and to register to attend, click here

Wednesday 27/01/2021 - Morning 2 "LEAGUES and FEDERATIONS"

Leagues and Federations must face the Covid-19 crisis. What are the ways to reinvent oneself and adapt to new modes of consumption, new competitions, new practices, new experiences and innovative digital services?

  • "Think Big 1" session from 09:30 to 09:55
    • How do leagues and clubs see the future of European football competitions? (in English)
    • For more info and to register to attend, click here
  • "Think Big 2" session from 10:00 to 10:25
    • What are the challenges for the FFF a few weeks before the elections on 13/03/2021? (in French)
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:30 to 11:25
    • Does the future of sport depend on new and adapted competition formats? (in French)
    • For more info and to register to attend, click here
  • "Think New" session from 11:30 to 12:30
    • Amateur sport: digital for physical and not virtual sport (in French)
    • For more info and to register to attend, click here

Thursday 28/01/2021 - Morning 3 "TV and MEDIA"

A crisis of existing business models, new entertainment offerings, a "lost" generation of young spectators, new platforms and new actors, how will the sports media landscape of tomorrow take shape?

  • "Think Big" session from 9:30 to 10:25
    • How will the sports media landscape of tomorrow be redrawn? (in English)
    • For more info and to register to attend, click here
  • "Think Sharp 1" session from 10:30 to 10:55
    • Case study: Twitch - Olympique de Marseille (in English)
    • For more info and to register to attend, click here
  • "Think Sharp 2" session from 11:00 to 11:55
    • Ligue 1 TV rights: what lessons can be learned from the Mediapro fiasco? (in French)
    • For more info and to register to attend, click here
  • "Think New" session from 12:00 to 12:45
    • OTT: how to get into this game in the face of the proliferation of sports platforms? (in French)
    • For more info and to register to attend, click here

Friday 29/01/2021 - Morning 4 "MARKETING"

How sports marketing is being reshaped. Offers, targets, activations, image, co-branding, innovative partnerships, etc. All this in a challenging health context and an increased demand for social and environmental responsibility.

  • "Think Big" session from 09:30 to 10:25
    • Health crisis: What will be the lasting changes for sponsorship? (in French)
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:30 to 11:25
    • Brands and new visual or sound identities (in French)
    • For more info and to register to attend, click here
  • "Think New 1" session from 11:30 to 11:55 (in French)
    • Team Vitality / adidas project
    • For more info and to register to attend, click here
  • "Think New 2" session from 12:00 to 12:25
    • Case study: Ag2r and Citroën join forces as part of a cycling team (in French)
    • For more info and to register to attend, click here
  • Closing statements from 12:25 to 12:45