Tank: 2014 World Cup partnerships
News Tank is releasing a report on the 2014 World Cup partnerships. The various FIFA (Fédération Internationale de Football Association) sponsorship contracts for 2011-2014 are expected to generate €1.1bn in marketing revenue, an increase of 39% over the period 2007-2010, which saw €791m.
The 32 federations that qualified for the 2014 World Cup...
