Brazil 2014: Hublot gets 21 minutes of screen time on 4^th official's board, worth €82.3m

Hublot, the Swiss watchmaker and official timekeeper of the 2014 World Cup, got a total of 21 minutes of screen time for its brand by sponsoring the fourth official's board, the company told News Tank on 11/07/2014.

Hublot's screen time during the 62 fixtures (before the final and the third-place game) was worth the equivalent of 100m Swiss francs (€82.3m) in media buys, the luxury watchmaker said. The board that indicates player substitutions and additional time was inspired by the design of Hublot watches. The company has been under contract with FIFA (Fédération Internationale de Football Association) since the 2010 World Cup in South Africa, and on 21/03/2014 extended its contract for the 2018 and 2022 World Cups in Russia and Qatar.

Hublot has also had an ambitious public relations strategy; it renovated and privatised a hotel along the Copacabana beach in Rio de Janeiro. The company invited more than a thousand guests to the Hublot Palace Hotel, which has 130 rooms, two terraces with giant screens and two French chefs to make the meals. The hotel was open for the entire…