Brazil 2014: Adidas beats out other brands on social networks with 5.8m new followers

With 5.8m new followers, the German sports company Adidas advanced the most of any brand on social networks during the 2014 World Cup in Brazil (12/06 to 07/13/2014).

The official Twitter account of Brazuca, Adidas' ball for the 2014 World Cup, gained more than 2.98m followers (up 603%) and Adidas Football got 1.25m new followers on Facebook...