Brazil 2014: McDonald's gains 360,000 Facebook fans with "Fry Futbol" marketing campaign

News Tank Football - Paris - News #22967 - Published on 24/07/14 at 19:25

McDonald's modified its communications in real time to create a reactive Facebook marketing campaign during the 2014 World Cup (Brazil, from 12/06/2014 to 13/07/2014). This enabled the fast food company to gain 360,000 fans on the social network, hitting 31.66m Facebook followers as of 15/07/2014 (versus 31.3m followers on 12/06/2014)...


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