Sky Europe: "Unlikely to gain an additional advantage" in buying premium rights (G. Bisson, IHS)

Sky Europe "is unlikely to gain an additional advantage in the acquisition of premium sports rights. These rights are typically awarded on a territory-by-territory basis and Sky faces strong competition from companies like BT (United Kingdom), Mediaset (Italy) and Deutsche Telekom (Germany)," said Guy Bisson, research director of television for...