Paris Saint-Germain: "Off The Pitch" a book on the brand's strategy since the arrival of QSI in 2011

"Paris Saint-Germain (Ligue 1 Uber Eats) has published 'Off The Pitch', an exceptional book that traces a decade of brand transformation from 2011 (the year the club was bought by Qatari sovereign wealth fund Qatar Sports Investments) to 2021," announced the club on 06/01/2022. The 400-page book, self-published in 2,000 copies, is available for €75 at official PSG sales outlets.

"The book compiles all of the club's achievements and shows how the ambition driven by its president Nasser al-Khelaïfi has enabled Paris Saint-Germain to embody the new generation and become one of the most inspiring and unifying sports brands in the world. In ten years, the club has become a global reference on and off the pitch. PSG has extended its brand into new territories. The book celebrates all of the collaborations that have contributed to the development of this 'style that few clubs can match' according to the New York Times and even the 'coolest club in the world' according to GQ USA," added the Parisian club.

"This success is the result of a brand strategy that has been consistently thought out…