Ligue 1: Digitick to help Olympique de Marseille with management of customer relations in 2014-15

Digitick, the French ticketing platform, became the customer relations partner of Olympique de Marseille (Ligue 1) for the 2014-15 season, the club announced on 01/09/2014.

Digitick, which has distributed the club's e-tickets since 2007, has been in charge of all ticketing since 2009. Through its software CRM (Customer Relationship Management), the company offers a solution to process and qualify the database of OM's supporters. The club's aim is to generate new revenues. Olympique de Marseille achieved a ticketing turnover of €11.6m for an average attendance of 33,473 spectators in 2012-13. The completion of the renovation of the Stade Vélodrome, whose capacity has now increased to 67,000, will enable the club to increase its stadium revenues.

"With the system set up by Digitick, we have synchronised all of the data that we had on our supporters in a unique database. The size of this data base was also increased by 30% very rapidly. From this point on, we can speak to our fans more adequately. Furthermore, we also intend to use Digitick CRM to encourage them to come more frequently…