ExclusiveThink Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

News Tank Football - Paris - Interview #264927 - Published on 23/09/22 at 11:00
©  D.R.
Arnaud Gouénard, head of football sponsorships at Uber Eats France - ©  D.R.

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became world champions. By associating ourselves with...

©  D.R.
Arnaud Gouénard, head of football sponsorships at Uber Eats France - ©  D.R.

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