ExclusiveThink Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became world champions. By associating ourselves with this moment, it allows us to work on an essential pillar: reinforcing our local anchoring (we are already present in 330 French cities)," said Arnaud Gouénard, head of football sponsorships at Uber Eats France, to News Tank Football on 23/09/2022.

"This is also a media opportunity for us. More than 15 million French people gather to watch the French national team's matches. We are going to pre-empt the media moments of large audiences around the matches broadcast on TF1, through commercials shot with the players of the French team in order to land a simple message: Uber Eats supports the Blues. Our campaign will be 360°: TV, print, digital, social media, influencers, etc.," said the representative of Uber Eats, a major partner of the French…