Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)

"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from this economic dimension, in addition to the awareness and passion that such events generate," said Damien Neymarc, marketing manager for Hisense France (electronics), to News Tank Football on 27/09/2022.

"Our goal is above all to make our brand known to the French people. We are fortunate to have good products that are also very attractive in terms of design, and which offer an excellent quality-price ratio overall. So what we need to do is let our targets know about it. Partnerships like the one we have formed with the 2022 World Cup should enable us to promote our brand to the general public," said the representative of Hisense France.

"Qatar 2022, challenges and partner activations" will be a theme during a debate at "Think Football 2022" organised by News Tank Football/News Tank Sport…