Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)
"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from this economic dimension, in addition to the...