Think Football 2022: "Our structure is at the service of the sports ecosystem" (É. Follorou, TikTok)

"Our internal structure is at the service of the sports ecosystem. We have staff dedicated to the sports vertical. We are not limited to football, there is a demand for all sports. Our role is to support partners who do not necessarily have the necessary tools internally. Media, broadcasters, federations, rights holders, clubs, sponsors: all are included in our strategy. Our ambitions are as follows: firstly, to compose an exhaustive sports ecosystem and to ensure premium support around key events for our partners. These two ambitions serve the third one: to offer the best digital experience to sports fans," said Émile Follorou, content partnerships manager sports France & Belgium at TikTok, during Think Football 2022, an annual event organised by News Tank Football, this year held at the FFF headquarters in Paris (FRA) on 04/10/2022.

Émile Follorou took to the stage for a keynote entitled "TikTok, a strategic platform serving fan communities and players in the sports economy."

"TikTok has already demonstrated a historic commitment to sport through UEFA, by becoming the first…