Facebook: reduced scope of posted content deemed "too promotional" of brands

Facebook will reduce the scope of posted content of brands on the social network considers "too promotional" in January 2015, Facebook announced on 14/11/2014. These measures concern "posts that solely push people to buy a product or install an app, posts that push people to enter promotions and sweepstakes with no real context, (and) posts that reuse the exact same content from ads," stated the company.

Promotional posts will be less distributed on the social network, and brands will have to pay for the Facebook advertising tool to gain visibility, said the social network. This decision follows a survey of Facebook users which shows that they wish to have "more content from their friends and less promotional publications of brands."

• Facebook generated $2.96bn (€2.37bn) in advertising revenue in the third quarter of 2014 (from 01/07 to 30/09/2014), up 64% compared to the third quarter of 2013.
• Facebook has 864 million active daily users in September 2014, according to the social network.