ExclusiveBologna FC: "Our goal is to make the stadium a more important driver of revenue" (C. Winterling)

"Stadiums are the big challenge in Italy. A lot of clubs don't have a modern stadium, and this has a negative impact on TV revenues, ticketing, hospitality and sponsorship. We want to revamp our current stadium, which is an old but a very historic stadium. The goal is to make the stadium a more important driver of revenue," said Christoph...