Paris 2024: application of Rule 40 of the Olympic Charter (revised by the IOC on 15/10/2023)

All participants are authorised to promote their sponsors and all sponsors are authorised to use images of participants (in each case, including Olympic, Paralympic and non-Olympic, non-Paralympic partners) during the Games, in accordance with the principles determined by the IOC, the IPC, the CNOSF, the CPSF and Paris 2024. This is the general principle of rule 40 of the IOC Olympic Charter (and of the "IPC Athlete Sponsorship and Advertising Rule Rule", its equivalent for the Paralympic Games).

Rule 40 is therefore an article of the IOC Olympic Charter (see below) and of the IPC Handbook that sets out the principles governing the use of the image of participants in the Olympic Games for advertising purposes during the Games period.

While Rule 40 applies "during the Games period", this means that, conversely, it does not apply outside this period: participants are then free to communicate in any way, except for the commercial use of "Olympic properties" (see list below).

The "Games period" extends from the opening date of the Games Village to the end of the second day following the…