World Rugby: a strategic plan to "reimagine rugby's entertainment factor & grow its audience"

World Rugby has presented a strategic plan to reimagine "rugby's entertainment factor, as part of a wider mission to grow its audience share over the next decade," announced the body on 19/03/2024. The body has announced a "package of enhancements aimed at advancing on- and off-field experience."

This programme is based on the results of the...