UEFA: strengthened partnership with Meta to tackle sports broadcast piracy

On the occasion of Euro 2024 and club competitions (Champions League, Europa League and Conference League) over the next 2024-2027 cycle, UEFA has strengthened its partnership with Meta (parent company of Facebook, Instagram, Whatsapp and Messenger) to tackle sports broadcast piracy, announced the European body on 27/06/2024.

"Meta has introduced upgrades to assist in the discovery of the sources of piracy as well as improvements to Rights Manager (its content protection service). Meta is also pleased to announce additional protections preventing newly-created accounts from live streaming, a key measure in stopping pirates creating fresh accounts to avoid enforcement measures. These were launched and implemented in advance of Euro 2024 and will continue to apply going forwards including in relation to the next cycle of UEFA club competitions," said the body.

"The fight against the online piracy of our competitions remains the highest priority for UEFA. We are committed to doing whatever is possible to stop this core threat to the revenues which underpin the European football…