Brand Finance: Real Madrid, Manchester City & Barça, the clubs with the most valuable brands in 2024

With a brand value of €1.685bn (+16% compared to 2023), Real Madrid CF (LALIGA EA Sports) is in first place in the ranking drawn up by the American company Brand Finance, a consultancy specialised in strategy and brand valuation, in its annual "Football 50 2024" report published on 17/07/2024.

The Madrid club takes over the top spot in the ranking of the 50 football clubs with the most valuable brands from Manchester City FC (Premier League), first in 2023. The English club saw its valuation increase by 7% to €1.611bn, ahead of FC Barcelona (LALIGA EA Sports), who complete the podium as they did in 2023 (€1.542bn, +12%).

No club has entered or left the Top 10 since 2023: the Premier League (6 clubs) and LALIGA EA Sports (2 clubs) remain the only two leagues represented more than once, while FC Bayern Munich (6^th, €1.236bn, +12%) and Paris Saint-Germain (7^th, €1.208bn, +7%) are the only representatives of their respective leagues (Bundesliga and Ligue 1 McDonald's). The Serie A Enilive has no representatives in the Top 10, with Juventus FC, the highest-ranked Italian club, in 12^th…