Brand Finance: "Olympics" brand valued at $11.4bn in 2024, +37% compared to 2021

"The Olympics' brand value increased by 37% from 2021 (following the Tokyo 2020 Olympics) to 2024, from $8.3bn (€7bn) to $11.4bn (€10.3bn), announced Brand Finance, a strategy and brand valuation consultancy, on 04/09/2024.

This rise in brand value can be attributed to "growing broadcast deals, more stable sponsorship revenue, and post-pandemic...