Euroleague Basketball: PIF in negotiations to acquire 33% of the commercial company for €1bn

SURJ Sports Investments, a sports investment company owned by the Saudi Arabian Public Investment Fund (PIF), is in negotiations to acquire a minority stake in Euroleague Commercial Assets, the commercial company of Euroleague Basketball (owner of the Turkish Airlines EuroLeague and the BKT EuroCup), for an estimated €1bn, according to information published by the Financial Times and confirmed by several Spanish media on 16/09/2024.

SURJ Sports is advised by investment bank LionTree. The private equity firm General Atlantic is said to be associated with the Saudi fund as part of the deal.

The British firm BC Partners is also said to have joined the sale process launched in the summer of 2024 by the Barcelona (ESP) based body. The shareholders of Euroleague Commercial Assets are looking to sell around a third (33%) of the company. Negotiations are at an advanced stage, according to sources close to the matter, but an agreement is not yet certain, according to the Financial Times.