Premier League: "The Bundesliga [cannot] sell its rights for that much money" (C. Seifert)
"If you look at the German TV market, it will not be possible any time soon for the Bundesliga to sell its rights for that much money," said Christian Seifert, CEO of the DFL (German Professional Football League), following the sale of the 2016-2019 audiovisual rights to the Premier League to the groups Sky and BT for €2.3bn per season, an...
