USA/Women's football: Sixth Street to launch "Bay Collective" a multi-club organisation

American investment firm Sixth Street, majority shareholder in Bay FC, the franchise that joined the National Women’s Soccer League in 2024, will launch "a multi-club global organisation dedicated to holistic excellence and the growth of women's football" in June 2025, announced the firm on 17/01/2025.

This structure, named "Bay Collective", will be led by Kay Cossington as CEO from 31/05/2025. Kay Cossington will join Sixth Street as "head of global women's football".

"As one of the world's foremost experts on women's football and the first ever women's technical director at The Football Association (The FA), Cossington has been the chief architect responsible for the transformational success of England women's football over the past decade. In her new role, Cossington will build a sport-and athlete-first model supported by Sixth Street's extensive resources, business-building experience, and scale," explained the firm.

"Upon launch (in the 2025 NWSL season), Bay FC will be the first club served by Bay Collective. Cossington will also advise Sixth Street as it engages with its…