"Our primary activity is Digital Billboard Replacement -- or DBRLive" (Charlie Marshall, Supponor)

"Supponor’s mission statement is to connect brands through global sport to local audiences. Our primary activity as a business is bringing a new technology product to market, which is Digital Billboard Replacement -- or DBRLive," said Charlie Marshall, the chief product, strategy and marketing officer of Supponor, a media and technology company that can replace traditional perimeter advertising in sports broadcasts with virtual, digital content, to News Tank on 10/04/2015.

"Our founding idea was what would happen if you could split a broadcast feed and you could have different advertising for different feeds, thereby making the advertising audience targeted? In football, we have our own LED board sets. We will put our boards in place, and put printed adverts on those boards, which will be made in such a way that we can make the virtual side of things happen. So if you see a Supponor game in Spain or in the Premier League, you will see our board sets in the ground, and on the broadcast you will obviously see the virtual adverts," said Charlie Marshall in part one of a two-part…