Puma: Nadia Kokni succeeds Richard Teyssier as vice president global brand marketing

Nadia Kokni has been appointed vice president global brand marketing at Puma, effective from 01/01/2026, announced the German equipment manufacturer on 08/01/2026.

Reporting to Maria Valdes, who has been chief brand officer at Puma since 27/10/2025, Nadia Kokni will "will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally".

She has held several senior positions in marketing and communications within sports equipment manufacturers and ready-to-wear groups, including Hugo Boss (2023-2025), JD Sports (2021-2023), Tommy Hilfiger (2017-2021), H&M (2015-2017) and adidas (2013-2015).

Nadia Kokni succeeds Richard Teyssier, who announced in December 2025 that he would leave the group after 15 years. "Nadia replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities," said the equipment manufacturer. The Frenchman had held the position since July 2023. After joining the German group in 2010, he was appointed CEO of Puma France from 2012 to 2021, before being named head of the group’s European markets…