Equipment manufacturers: record sales of $9.2bn for New Balance in 2025 (+19% vs 2024)

New Balance posted record sales of $9.2bn (€7.8bn) for the 2025 financial year (ending 31/12/2025), up 19% compared with 2024 ($7.8bn/€7.5bn as of 31/12/2024), according to Joe Preston, CEO of the US sports equipment manufacturer, on 19/02/2026.

This marks the "fifth consecutive year of double-digit growth and market share gains worldwide" for the Boston (Massachusetts, USA)-based brand, which employs 14,000 people.

North America and EMEA delivered the strongest performances, with market share increasing by 20% and 30% respectively. In terms of segments, apparel and company-owned retail stores (excluding franchisees and third-party distributors) each generated more than $1bn (€840m) for the first time in the company’s history since its founding in 1906.

• One of the highlights of the 2025 financial year was the group's launch of an Asia-based design studio "to unify our lifestyle apparel teams across Tokyo, Shanghai, and Seoul and deepen our connection with global consumers".
• In addition to its financial performance, the group also highlights the New Balance Foundation's donation of…