Puma: turnover down to €7.29bn and net loss increased to €643.6m in 2025

Puma has posted a turnover of €7.296bn for the 2025 financial year (from 01/01 to 31/12/2025), down 8.1% (on a currency-neutral basis; -13.1% in reported figures) compared to 2024 (€8.398bn), according to the German equipment manufacturer on 26/02/2026.

Group sales, which remained stable during the first half of the 2025 financial year, declined in the second half, "primarily reflecting the strategic reset measures initiated in the third quarter of 2025," with a year-on-year decline across all regions and product divisions.

Puma's net result is down significantly, from a €281.6m profit in 2024 to a €643.6m loss in 2025 (-328%), marking the third consecutive year of decline in revenues. Operating profit (EBIT) also plummeted to €-357.2m (compared to €622m in 2024, -157.4%).

The year 2025 was marked by a change in leadership for the German group, with Arthur Hoeld succeeding Arne Freundt as CEO in April 2025. Several appointments were also made to key positions, including Matthias Bäumer as chief commercial officer (on 03/04) and Andreas Hubert as chief operating officer (on 01/09)…