Canada 2015: Women's World Cup to generate €235m in economic activity for host country (study)

The 2015 Women's World Cup, which begins on Saturday 06/06/2015 with the opening match between Canada and China in Edmonton (kick-off at 16:00 local time, 18:00 North America East coast time, midnight 00:00 CET), is estimated to generate $267.3m (€235m) in economic activity for the host country, according to a study by the Canadian Sport Tourism Alliance in collaboration with many tourism offices around the country, including Tourism Vancouver -- the office of the city which will host the final of the competition on 05/07/2015 -- on 29/05/2015. British Columbia, the province which contains the city of Vancouver, expects $52m (€46m) in economic activity related to the tournament, or 20% of the total.

More than one million tickets have already been sold for the tournament, according to organisers, who hope to surpass 1.5 million tickets sold -- or 28,850 spectators per match (52 matches total). For comparison, the 2011 Women's World Cup in Germany achieved 845,671 total spectators, or 26,430 per match (32 total). The most attended Women's World Cup is the 1999 edition in the United…