UEFA: the bank Unicredit extends its partnership with the Champions League until 2017-18

News Tank Football - Paris - News #43721 - Published on 05/06/15 at 18:10
©  D.R.
©  D.R.

The Italian banking group Unicredit has extended its partnership with the Champions League for three seasons (2015-16 to 2017-18), announced UEFA on 05/06/2015. The bank has been a partner of the competition since 2009.

UniCredit has also become the official bank of the Europa League, the European Super Cup, and the Women's Champions League, as well as the UEFA Futsal Cup and the Youth League.

UEFA generated €328.5m in commercial revenues in 2013-14. The Champions League represents 82.5% of these revenues. Each partnership with the event is estimated to be between €30m and €40m per year.

  • The Swiss agency Team Marketing is in charge of negotiating the media and marketing rights and licenses of the Champions League, the Europa League and European Super Cup until the end of the 2020-21 season.
    • The agency has been working with UEFA since the introduction of the new format of the Champions Cup and its renaming as the Champions League in 1992-93.

UEFA's revenues in 2012-13 and 2013-14

2013-14 UEFA revenues - ©  UEFA

  • 82.6% of…
©  D.R.
©  D.R.

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