Italy: Lidl Italia become a premium sponsor of the FIGC until 2017-18

Lidl Italia, the chain of discount stores, has become a premium sponsor of the FIGC until 31/12/2018, the two parties announced on 01/09/2015.

The Italian subsidiary of the German group is entitled to the image rights to the Italian Federation and the players of the national team for its media campaigns, including during the 2018 World Cup in Russia. Lidl join the crisps brand Pai and the mineral water brand Lete as a premium sponsor of the FIGC for the 2015-2018 cycle.

"We look forward to building our relationship with the senior national team, but also the youth, women's, 5-a-side and beach football teams," said Ignazio Paterno, the president of Lidl Italy.

• Infront Sports & Media is the marketing agency of the FIGC until 2018.
• Infront works with Gruppo 24 Ore, an Italian media firm specialising in economic and financial information.
• The contract with Infront guarantees €57m in sponsorship revenue for the FIGC by 2018, or €14.25m per year, according to the Italian press.