NFL: Bud Light (beer) extends its partnership with the league until 2022 (€233m per year)

Bud Light, the beer brand owned by the Belgian-Brazilian group Anheuser-Busch InBev, has extended its partnership with the NFL until 2022, the league announced on 04/11/2015. The contract is estimated at $1.5bn (€1.4bn), or $250m (€233m) per year. The two parties have been linked since 2011.

Bud Light will use the image of the 32 NFL franchises for its promotional campaigns specifically, but will have to partner with a franchise if it wishes to use its logo on its cans. The brand is a sponsor of 28 of the 32 NFL franchises. Bud Light is entitled to use NFL footage on its digital platforms, however the players should not be recognisable due to decision of the league to forbid the promotion of alcohol brands. The contract also requires that the brand will become a partner of the programme "Thursday Night Football", which is broadcast on the free-TV channel CBS and the pay-TV NFL Network.

AB InBev to acquire SABMiller

• The AB InBev group passed a formal agreement for the acquisition of its competitor SABMiller on 11/11/2015.
  • The Belgian-Brazilian group is expected to pay £44 per…