Bayer Leverkusen invest in digital innovation for 2013/14
Giving the audience a multimedia and interactive experience are the goals of Bayer Leverkusen (Germany), who announced new partnership with German telecoms company Deutsche Telekom and American IT group Cisco, on the 17/04/2013.
The BayArena (capacity: 30,200 seats) will be transformed into a "stadium of the future" and will give fans "an...
