England: Sky Bet becomes the new title sponsor of The Football League until 2018

News Tank Football - Paris - News #8059 - Published on 19/07/13 at 16:13

British online betting company Sky Bet has become The Football League's (English 2nd, 3rd and 4th divisions - 72 clubs) new title sponsor under a five-year agreement, the BSkyB subsidiary announced on the 18/07/2013. The deal is estimated at £260m (€300), or £52m (€60m) per season.

From 2013/14 until 2017/18, the English league will be titled...


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