"Women's sport is as interesting as men's sport for 70% of French people" (C. Le Moal, Havas)

"Women's sport mostly interests large consumers of sport on TV. This finding concerns women's football in particular. From advertisers' point of view, this is interesting because entrance fees are cheaper, so women's sport can reach the heart of target consumers at lower prices," Caroline Le Moal, director of development at Havas Sports ...