"Women's sport is as interesting as men's sport for 70% of French people" (C. Le Moal, Havas)

"Women's sport mostly interests large consumers of sport on TV. This finding concerns women's football in particular. From advertisers' point of view, this is interesting because entrance fees are cheaper, so women's sport can reach the heart of target consumers at lower prices," Caroline Le Moal, director of development at Havas Sports & Entertainment, told NTF on the 24/07/2013.

Referring to the "Business of women in sport, the opportunity in question" study, carried out by Havas Sports & Entertainment in collaboration with ESSEC (a university of economic and commercial sciences), Caroline Le Moal told NTF about the prospects for development of women's football in France, in particular: sponsorship strategy, the French public's hunger for the women's game and what the FFF (French Football Federation) is doing to promote women's football.

• How important is women's sport on TV?

A study carried out by the CSA (the French audiovisual council) in 2012, revealed that women's sport accounted for 6% of…