Think Football!: "The future of football? The partners" (Nathalie Nenon Zimmermann, Kantar Sport)

"Football has a major power in terms of communication. The industry is changing. There are many adaptations. The business challenges arise from the new broadcast models (TV, social networks...) for media rights, but it also the partners that will become increasingly important in the financial equation in sport and especially in football," said Nathalie Nenon Zimmermann, managing director of Kantar Sport, during a keynote address on "The Future of Footbal" as part of the Think Football! 2017 event at the Université Paris-Dauphine in France on 10/01/2017.

This presentation was one of three keynote speeches introducing the programme, during this first edition of Think Football!, a day of discussions and exchanges centered on innovation in sport, and organised by News Tank Football and its partners and involving several hundred actors throughout sport, in Paris (FRA) on 10/01/2017.

"The market forces have changed dramatically in the last fifteen years. For entertainment and technology, e-Sports have revolutionised sport. [...] In terms of power, there is a role change. Sport is, in…