FIFA: the Chinese smartphone manufacturer Vivo becomes a partner of the 2018 and 2022 World Cups

Vivo, a Chinese smartphone manufacturer, has become a partner of the 2018 World Cup, the 2022 World Cup, and the 2017 Confederations Cup, announced FIFA on 31/05/2017. This partnership is in the second level of the intenational body's sponsorship hierarchy. Vivo will become the third Chinese partner of FIFA, after the Wanda Group (tourism, hotel, and entertainment), a first-level partner until 2030, and Hisense (electronics), a second-level partner until 2018.

The amount paid by Vivo to FIFA is estimated at €400m, according to the British newspaper the Financial Times, on 31/05/2017. As part of this partnership, the Vivo logo will appear not only on advertising boards at all stadiums of the three competitions, but also on match tickets, media releases, and other key promotional platforms.

As part of a marketing activation, FIFA will allow "the right to select guests to be a Vivo phone photographer during pre-match player warm-ups," said the world football governing body. "Vivo will also gradually introduce a customised FIFA World Cup phone that will offer a unique experience for…