"The global entertainment industry really only concerns a few European clubs" (Gregory Bolle)

"The global entertainment industry really only concerns a few European clubs. The immediate effect of the FAANGs is largely beneficial to a group of "Global Brand Clubs" (for example, the top 20 or so biggest football clubs in Europe), which will further widen the competitive gap with the many "Regional Trading-based Clubs" (clubs whose business model is based on talent development and the sale of these players). We are witnessing the imminent creation and acceleration of the "Lucky Few" concept applied to the world of football (with the the Global Brand Clubs)," stated Gregory Bolle (FRA), the former head of global partnerships and marketing at LaLiga, to News Tank Football on 06/01/2020.

"The football eco-culture in Europe is now a two-speed system. Leagues that only hold their main television rights and are solely responsible for distributing this income have been passed. The FAANGs have learned to overcome the obstacle of tendering based on the principle of territoriality to deal directly with clubs and then with players. Their marketing observation is simple: both national and…