Think Football 2019: Mathieu Moreuil (Premier League) to speak at the audiovisual piracy workshop

Paris - Published Tuesday, February 5, 2019 - 16:50 - #139207 Mathieu Moreuil, director of international football relations and European affairs for the Premier LeaguePremier LeagueTop English professional football division. 20 clubs. will participate in the third edition of Think Football, organised by News Tank Football at INSEEC U. Sport (Eiffel Campus, 10 rue Sextius Michel, 75015 Paris), on Thursday 07/02/2019, with Laura Georges, the former French international with 188 caps and current general secretary of the FFFFFFFédération Française de Football (French Football Federation), as ambassador.

Mathieu Moreuil will speak with Caroline Guenneteau, legal director of beIN SportsbeIN Sports France, Arnaud Decker, chairman and founder of AdValorem (public affairs consultancy for media, digital, sports and entertainment), and Julien Taieb, director of legal affairs of the LFPLFPLa Ligue de Football Professionnel, the French professional football league, during the workshop "Audiovisual piracy: the biggest danger to pro sports?"

"The crucial element in the fight against piracy is the cooperation of internet service providers (ISPs). The advantage we have in the United Kingdom is that the two main ISPs (SkySky and BT) are the holders of the broadcasting rights for our league, which has obviously facilitated the collaboration. Thanks to them, we were able to demonstrate that traffic on pirate servers was almost non-existent before the matches, which led to the adoption of an order to block these servers," said Mathieu Moreuil, during a hearing on the piracy of sports broadcasts by the Commission on Culture Education and Communication of the French Senate on 23/01/2019.
Mathieu Moreuil - © D.R.
Mathieu Moreuil - © D.R.

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"The debate on the cost for football is legitimate. What bothers me is the automatic link that is made between the cost of football and piracy" (M. Moreuil, Premier League, 23/01/2019)

Mathieu Moreuil

  • "The Premier League has a long history of fighting piracy. The first website blocking order was issued in 2013. This concerned the 'first row' website, it was one of the 50 most visited websites in the United Kingdom that generated more than €10m in advertising revenue per year. This shows that there is a real piracy economy and that we are facing real crooks.
  • In the United Kingdom, the legal basis is different, we are protected by copyright, which allows us to apply for blocking orders. The last order was issued in 2017 and it allows us to block servers directly.
  • This decision was implemented from March to June 2018 and was renewed for the 2018-19 season. Blocking is only possible for a limited period of time, that of the match. It is very effective, but it is not a miracle solution. A great deal of time and money had to be invested to implement these orders."

"We haven't received a single complaint about an illegitimate block"

  • "To illegally stream, you need a network, a platform, a server, and then either a website, an application, software or USB sticks. We're not trying to block sites, but we go back up the chain and try to block servers.
  • The blocking of servers, technically, is possible, but it has a cost. It is a cost that must be negotiated between the various parties involved.
  • The judge considered that the risk of overblocking was not an obstacle. We haven't received a single complaint about an illegitimate block.
  • With regard to the debate on the cost for football, I think it is legitimate. What bothers me is the automatic link that is made between the cost of football and piracy. The BBC, which is a public channel, is also pirated and has signed our charter. IPTV is the provision of content for a fee, so it is really a competing and illegal business model.
  • If there is no standardisation at a European level for the creation of a law similar to copyright for sports broadcasts, so national solutions will have to be found. In any case, there is no opposition from the European Union to a Member State creating a law similar to copyright for sports broadcasts."

    Mathieu Moreuil, director of international football relations and EU affairs for the Premier League, on 23/01/2019

Mathieu Moreuil

Profile n° 34006, created on 29/01/19 at 10:44 - updated on 29/01/19 at 11:11

Mathieu Moreuil

Career From Until
Premier League
Director of International football relations and EU Affairs August 2018 Today
August 2018 Today
Premier League
Head of European Public Policy December 2009 Today
December 2009 Today
APCO Worldwide
Senior associate June 2007 at November 2009
June 2007 November 2009
European Commission
Legal Expert July 2005 at June 2007
July 2005 June 2007
European Commission
Project manager March 2003 at June 2005
March 2003 June 2005

Caroline Guenneteau

Profile n° 15937, created on 11/02/16 at 10:48 - updated on 19/11/19 at 14:16

Caroline Guenneteau

Career From Until
beIN Sports
Directrice Juridique September 2012 Today
September 2012 Today
Tribunal de Commerce - Nanterre
Juge January 2010 Today
January 2010 Today
Directrice Juridique April 1994 at May 2012
April 1994 May 2012

Arnaud Decker

Profile n° 16900, created on 05/04/16 at 17:37 - updated on 14/01/19 at 12:19

Arnaud Decker

Career From Until
Ad Valorem
President January 2014 Today
January 2014 Today
Lagardère Active
Director of public affairs October 2008 at December 2013
October 2008 December 2013
Conseil supérieur de l'audiovisuel
Director of research and strategic planning August 2004 at October 2008
August 2004 October 2008
Adviser to the COO September 1995 at January 2002
September 1995 January 2002
European Strategy and Lobbying
Junior consultant January 1993 at December 1993
January 1993 December 1993
Armée de Terre
Advertising expert August 1991 at July 1992
August 1991 July 1992

Julien Taieb

Profile n° 33843, created on 14/01/19 at 11:28 - updated on 17/01/19 at 09:02

Julien Taieb

Career From Until
Ligue de Football Professionnel
Head of Legal and Public Affairs 2019 Today
2019 Today
Paris Saint-Germain
Senior Legal Counsel 2014 at 2017
2014 2017
Fédération Française de Tennis
Legal Counsel 2011 at 2014
2011 2014
Nataf Fajgenbaum & Associés
Attorney at law (avocat) 2009 at 2011
2009 2011
Linklaters Paris
Attorney at law (avocat) 2006 at 2008
2006 2008

Think Football 2019, Thursday 07/02/2019 - © D.R.

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