e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

Paris - Published Tuesday, January 26, 2021 - 9:05 - #206285 e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration, (links below).

Each of these half-days is dedicated to a specific area:
● Clubs: Tuesday 26/01/2021.
● Leagues and Federations: Wednesday 27/01/2021.
● Media: Thursday 28/01/2021.
● Marketing: Friday 29/01/2021.

The programme for this week, which promises to be rich in debates and discussions, will be in the presence of inspiring European football and sport executives who will help us understand the sport of tomorrow in order to launch the year 2021, one which must be a year of post-pandemic rebound.

• 2021 e-Think Sport Ambassador: Jean-Michel AulasJean-Michel Aulas, president of Olympique LyonnaisOlympique Lyonnais, who open the proceedings on Tuesday 26/01/2021 at 09:00 CETCETCentral European Time.
• Guest of Honour at e-Think Sport 2021: Andrea AgnelliAndrea Agnelli, chairman of Juventus FCJuventus FC and the European Club Association (ECAECAEuropean Club Association), on Wednesday 27/01/2021 at 09:30 CET.

Major French football clubs (Olympique Lyonnais, Olympique de MarseilleOlympique de Marseille, FC NantesFC Nantes, Stade de ReimsStade de Reims), international clubs (FC Bayern MunichFC Bayern Munich, Manchester United FCManchester United FC, AS RomaAS Roma), leagues (LFPLFPLa Ligue de Football Professionnel, the French professional football league, LNRLNR​League Nationale de Rugby: French national rugby league) and federations (FFFFFFFédération Française de Football (French Football Federation), FFT, LNV), agencies (Dragon Rouge, Leroy TremblotLeroy Tremblot, SportFiveSPORTFIVE) and sponsors (AG2R, CitroënCitroën, OrangeOrange), media rights experts and innovative companies (,, SportallSportall, and more): will all come together to share their thoughts on a world of sport that is evolving like never before.
e-Think Sport 2021: programme - © NT
e-Think Sport 2021: programme - © NT

e-Think Sport 2021: the complete programme

e-Think Sport 2021 : the programme - © NT

Tuesday 26/01/2021 - Morning 1 "CLUBS"

• At the heart of the football business model, clubs are now developing beyond their basic activity via new sporting sections, new digital avenues, but also through an increasingly marked social and environmental commitment (all times Central European TimeCETCentral European Time).

e-Think Sport 2021 : Multi-sport club strategy - © NTF/NTS

  • "Think Big" session from 09:00 to 10:10 CET
  • "Think Sharp" session from 10:15 to 10:55
  • "Think New" session from 11:25 to 12:25
    • The reaction of clubs during national lockdowns to accelerate digital transformation (in French)
      • Martin Jaglin, Petit Gazon (moderator)
      • Baptiste Huriez, FC Nantes
      • Emmanuelle Roger,
      • Alexandre Dreyfus,
    • For more info and to register to attend, click here

Wednesday 27/01/2021 - Morning 2 "LEAGUES and FEDERATIONS"

• Leagues and Federations must face the Covid-19 crisis. What are the ways to reinvent oneself and adapt to new modes of consumption, new competitions, new practices, new experiences and innovative digital services?

e-Think Sport 2021 : meeting with Andrea Agnelli on 27/01/2021 - © NT

  • "Think Big 1" session from 09:30 to 09:55 CET
  • "Think Big 2" session from 10:00 to 10:25
  • "Think Sharp" session from 10:30 to 11:25
    • Does the future of sport depend on new and adapted competition formats? (in French)
      • Pascal Boniface, IRIS (moderator)
      • Arnaud Simon, IN&Out Stories
      • Thomas Otton, Ligue National de Rugby
      • Antoine Aubour, UTMB Virtuel
      • Patrice Martin, French Olympic Committee / French Skiing Federation
    • For more info and to register to attend, click here
  • "Think New" session from 11:30 to 12:30
    • Amateur sport: digital for physical and not virtual sport (in French)
      • Eric Tanguy, French Olympic Committee
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Philippe Boidé, French Athletics Federation
    • For more info and to register to attend, click here

Thursday 28/01/2021 - Morning 3 "TV and MEDIA"

• A crisis of existing business models, new entertainment offerings, a "lost" generation of young spectators, new platforms and new actors, how will the sports media landscape of tomorrow take shape?

e-Think Sport 2021 : Media panel - © NTF/NTS

  • "Think Big" session from 9:30 to 10:25 CET
  • "Think Sharp 1" session from 10:30 to 10:55
  • "Think Sharp 2" session from 11:00 to 11:55
  • "Think New" session from 12:00 to 12:45
    • OTT: how to get into this game in the face of the proliferation of sports platforms? (in French)
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Gurvan  Kervadev, Ligue National de Volley
      • Thierry Boudard, Sportall
    • For more info and to register to attend, click here

Friday 29/01/2021 - Morning 4 "MARKETING"

• How sports marketing is being reshaped. Offers, targets, activations, image, co-branding, innovative partnerships, etc. All this in a challenging health context and an increased demand for social and environmental responsibility.

e-think Sport 2021 : changes for sponsorship with the Covid-19 pandemic in the schedule on 01/29/2021 - © NTF

  • "Think Big" session from 09:30 to 10:25 CET
  • "Think Sharp" session from 10:30 to 11:25
    • Brands and new visual or sound identities (in French)
      • Benjamin Parrot, Stade de Reims
      • Dominique Jubert, Leroy Tremblot agency
      • Maxime Comby, ID2SON
      • Sylvain Chapuis, Ligue de Football Professionnel
      • Mathieu Sakkas, Dragon Rouge agency
    • For more info and to register to attend, click here
  • "Think New 1" session from 11:30 to 11:55 
  • "Think New 2" session from 12:00 to 12:25
  • Closing statements from 12:25 to 12:45

e-Think Sport 2021 - ©

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