Lagardère Sports announces the opening of its office in Shanghai, China

The sports marketing agency Lagardère Sports has formalised the opening of its office in China, in Shanghai, on 22/08/2017. This office was installed in December 2016, in the Jing'An district.

"In China, which has rapidly become a major crossroads for sport business, the agency will use its expertise and knowledge of the local market to help brands and rights holders develop long term in Chinese territory," said the agency, owned by the French group Lagardère Sports & Entertainment.

"The team of local experts will provide advice on rights management, trademark advice, and development in this market to both local customers seeking to increase their brand visibility internationally, and with international brands and rights holders looking to expand their business in China," added Lagardère Sports.

"With a strong local team driving the strategy of Lagardère Sports in China, the Shanghai office will be able to offer a full range of services to sports rights holders, brands, athletes and media including:
• Marketing, sponsorship, and partnerships
• Trademark consulting, activation, and…